WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.

WooCommerce is 100% open source which allows you to benefit from an active and growing community of contributors. With WooCommerce meetups taking place around the world now you can meet fellow WooCommerce users in real life

Built for WordPress: WooCommerce is built to integrate seamlessly with WordPress, making it the obvious eCommerce choice for existing WordPress users and connecting you to the fast-growing WordPress ecosystem.

Sell anything, anywhere: From real products and digital downloads to subscriptions, content and even your time, you'll be able to set up a WooCommerce store to sell worldwide (or by country, as you wish).

Mobile friendly: WooCommerce is designed to ensure your store and products look as good on a desktop computer as they do on your customers mobile phones. You can even turn your existing WooCommerce store into a mobile app with no custom coding by using a few third party tools/services.

Scalability: WooCommerce can scale with you as you grow your business. From selling one product to thousands, and from your first order to your millionth, WooCommerce will be able to scale and ride the wave with you.

Own your data: Keeping your data independent of any third party software platform gives you complete control of your business and future. It's also a safer experience for your customers, as the only person they share their personal information with is you.

Secure code: WooCommerce is audited by Sucuri, the industry leader in plugin security, to ensure that it adheres to WordPress best practices and coding standards, and is kept secure and up-to-date.

Worldwide community: With more than 350 contributors to WooCommerce and over 7 million downloads to date, you'll be joining one of the fastest-growing open source communities on the web

Unlimited possibilities! WooCommerce can handle anything from one product to thousands with effectiveness critically dependant on the hosting solution you choose.

Product types: Simple Product, Grouped Product, External/Affiliate Product, Variable Product and Virtual/Downloadable Product.

Product variables: WooCommerce lets you offer a set of variations on a product with control over prices, stock, image, and more for each variation (i.e. for a product like a shirt, you can offer a large, small, etc).

Inventory management: You can manage your store's inventory easily, track stock levels, hold stock for a period if an order is cancelled, receive notifications to a custom email address (for both low and out of stock items), hide out-of-stock items and more.